Although Sycone was a committed PMC which promised and delivered quality work to all its customers, there was a big disconnect between the customers, employees and Sycone. A fast growing organisation, Sycone had grown to a size of 400+ employees in less than a decade.

Customer perception had to be changed from being a small start –up to being a full service providing multi skilled, experienced organization. There had to be a common binding force. There was a need to show to the customers, both internal and external, the level of quality and commitment that Sycone had to offer. Build employee confidence and increase employee interaction and reduce attrition rate in the organisation.

The New Identity

DNM started by recreating the corporate identity of Sycone. We needed to create an identity that embodies the values and commitment to quality that Sycone offers its customers. We chose color combination of an earthy brown and bright red. The brown represented the maturity and experience that Sycone had and the red represented leadership and excellence in all its work. A tag line was created to communicate 2 key values of the company.

• Sycone strives for excellence at all levels
• Sycone is constantly pushing the boundaries

A New Online Presence

DNM created a contemporary design for the Sycone website. The website showcases all its latest work with professionally shot photographs.

http://www.syconepmc.com

Marketing Collateral

DNM also created all marketing and communication material for Sycone.

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