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Building Brands

In today’s changing economy, consumers are getting more brand conscious. It’s not just about buying a product but about owning a brand. It an emotional connect between the brand and the consumer.

In most cases the brand value drives the buying decision for a particular product. Whether it is a premium or non premium brand, people are looking for brand value along with value for money. This makes it difficult for a brand/ business owner to build a brand especially in a diverse market like India, with different languages, culture and buying patterns.

At DNM, we understand the need to create a brand that communicates with the consumer effectively. We practice an approach which is strongly backed by the data from our research partners. Brand building is a continuous exercise, which needs proper communication material with the respective target audience. All promotional activities for brand building is a form of communication, direct or indirect, we are communicating with the consumer. Each time we communicate with the consumer we need to build a unique character / message / value about the brand.

We certainly don’t believe in 11th hour planning or the idea that you can build a brand by releasing a few advertisements. We at DNM strongly believe in building brands by innovative methods of marketing and communication. So whether it is a new product launch, rebranding of an existing product or corporate branding, we can help you reach out to your customer, effectively.

For us building brands is as an unending and interesting journey and we hope you enjoy it with us.

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